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Mike Frost, Managing Director, Instore

December 2022

Lysa and the team delivered beyond the brief, exceeding our expectations by providing additional information and valuable insight. The information was a comprehensive view of the market, presented in well structured and usable format which has benefited a wide spectrum of the business.

The experience was both professional and engaging from the initial info gathering and understanding of the brief to ongoing updates. Lysa was extremely flexible in her approach, the project was done on a back drop of a short notice request with outputs expected within a very tight timescale.

My thanks to Lysa, as it’s provided us with the insight required in shaping our strategy going forward, and without doubt from this experience both Instore and Smiths News would definitely consider using the services of “She Makes a Difference” again.

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Chris Holst

Marketing Director, Vela Software, Australia

In short, Lysa is a business leader who adds insight and significant value at every touch, whether in the room with you or on the other side of the world supporting you. Her expertise and insight into leading business strategy, internal and external relationships, brand marketing and new business strategy is formidable across multiple categories, industries and geographies.

Whilst our time together was relatively short, Lysa brought immediate positivity to our business group through aspirational vision, clear strategy, and a personal approach to leading people and teams. I felt this from the first time I met her right through our journey together, good times and bad.

Particularly telling evidence of Lysa's impressive skillset were her two visits to Australia to spend time with and support our Australian business operation. During this time Lysa immediately formed strong bonds and incredible rapport with the Australian business team who were immediately aware of the value she brought to the business, as was I.

James Martin

SME Wizard

Having known Lysa for many years, I have always admired her ability to not only lead teams and businesses effectively, but to do it in a way that both engenders passion alongside a clinical edge, where necessary. Her entrepreneurial spirit along with a ruthless focus on client satisfaction and retention is clear once you see her in action. 

Lysa's approach is very consultative, but (probably unknowingly) is also very educational for those around her. Her interaction with with clients (both existing and prospective) is always clear and from a considered position whilst with her peers and subordinates she coaches when necessary, maintaining a clear direction in all of her communication.

A real pleasure to work with, not only from an inspirational perspective but also from the obvious commercial acumen and vision that she brings to every day business leadership.

email: lysa@shemakesadifference.co.uk                                                              tel: +447816395983